1. Introduction
OvaDirectClub (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how MDX Healthcare Ltd (trading as OvaDirectClub by Medix Pharmacy) collects, uses, shares, and protects your information when you access our services in the United Kingdom.
2. Data Controller
MDX Healthcare Ltd
84 High Street, Stevenage, Hertfordshire, SG1 3DW, UK
GPhC Number: 1032309
We are a GPhC- and MHRA-approved pharmacy authorized to prescribe, dispense, and deliver contraceptive pills.
3. Information We Collect
a. Account & Contact Details
Name, date of birth, email address, phone number
NHS number (if provided)
b. Health & Consultation Data
Blood pressure readings, weight, height, current vitals
Contraceptive history and medical history (collected via online consultation)
c. Shipping Information
Delivery address, phone number
d. Analytics & Tracking
Cookies (managed via Google Tag Manager)
Google Analytics 4, Google Ads, Facebook Pixel, Reddit Pixel, TikTok Pixel
4. How We Use Your Information
Order Processing & Dispensing: To review your consultation, obtain prescriptions, and ship your contraceptives.
Customer Support: To answer inquiries and follow up on consultations.
Analytics & Site Improvement: To track site usage, conversion funnels, and performance of online ads.
Email & SMS Marketing: We will send promotional emails and SMS messages about offers, reminders, and news. You may opt out at any time via the link in the email or by contacting us directly.
5. Cookies & Similar Technologies
We use cookies and tracking pixels to:
Authenticate and secure your session
Measure site traffic and user behavior (GA4, Google Ads)
Track ad performance and conversions (Facebook, Reddit, TikTok pixels)
You can manage or block cookies through your browser settings, though some features of our site may not function properly if cookies are disabled.
6. Sharing & Disclosure
Delivery Couriers: We provide your name, address, and phone number to Royal Mail (and other UK couriers) to fulfill orders.
Service Providers: We may engage third-party processors (e.g. analytics providers) under data-processing agreements.
Legal Compliance: We will disclose information to comply with legal obligations or protect our rights.
All processing stays within the UK; no international transfers occur.
7. Data Security
We host your data on the Sonar Pharmacy platform, which implements industry-standard security measures including:
Encrypted databases and secure communications (HTTPS/TLS)
Access controls and audit logging
Regular vulnerability assessments
8. Data Retention
We retain your personal and health data for a period of 5 to 10 years, in line with professional pharmacy record-keeping requirements. After this period, data is securely deleted or anonymized.
9. Your Rights
Under UK GDPR and the Data Protection Act 2018, you may:
Access a copy of your personal data
Request correction of inaccurate or incomplete data
Request deletion of data (where lawful)
Object to processing for direct marketing
Withdraw consent at any time
To exercise these rights, please email info@mdxhealthcare.com or call 01438 352211.
10. Minors
Our services are available only to individuals aged 18 and over. We do not knowingly collect data from minors.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Where changes are material or urgent, we will notify you by email and/or SMS.
12. Contact Us
For privacy queries or to exercise your rights, please contact:
Email: info@mdxhealthcare.com
Phone: 01438 352211
Last updated: July 15, 2025